Here is our 2nd draft of our anamatic storyboard. In this storyboard we have included scenes where we will include the band. We have done this because it seemed before that an aspect was missing from our original storyboard. After much research into codes and conventions we realised that due to the genre of the music we had to include shots of the band.
We have also included an ending to our video, so we therefore have a complete understanding of what we are doing, and a final shooting schedule is now under way.

Here is some of the the research that Thaddeus found on music videos.
he looked at the codes and conventions. And also studied other music vidoes, this research helped us to get a better understanding of whats involved in music vidoes.


how not to make a music video http://www.youtube.com/watch?v=CQZaKwnqQCw&feature=related and these would be a good examples of music videos:
Madonna -Hung Up
http://www.youtube.com/watch?v=cMYujM-1XsQ&feature=related
well sorta!
Gary Jules - Mad World
http://www.youtube.com/watch?v=Qs9jMwzmuGo&feature=related
Artic Monkeys - I Bet That You Look Good On The Dancefloor
http://www.youtube.com/watch?v=xbABiUacPOE&NR=1
Pendulum - Blood Sugar
http://www.youtube.com/watch?v=YyJVHNvqnBQ&feature=related

My analysis of these videos has been that the time period between transitions is based on the pace and ultimately the genre of music. The faster a song has a beat the more quick cut transitions and more effects will be used in that particular video. Madonnna's original video of "Hung Up" however does not have as many quick cuts and and SFX however it does have a lot of fast paced movements like break-dancing and just general clips of Madonna walking at a fast pace towards the camera.

As another form of research I've been watching a large variety of music channels on Sky ... to be contnued
Of recent I've been looking at the channel MTV Dance.

Ive also looked up the history of MTV(Music Television) which is an American cable television network based in New York City. Launched on August 1, 1981, since its premiere, MTV has revolutionized the music industry. Slogans such as "I want my MTV" became embedded in public thought. MTV has a long history of promoting social, political, and environmental activism in young people
Here are just a few of MTV's channels around the world:
MTV (UK) operates 16 channels solely in the United Kingdom.
MTV Networks and Viacom have launched numerous native-language MTV-branded music channels to countries worldwide. These channels include, but are not limited to, MTV Greece, MTV Canada, MTV Ireland, MTV Russia, MTV Spain, MTV Austria, MTV France, MTV Germany, MTV Europe, MTV Portugal, MTV Adria, MTV Hungary, MTV Denmark, MTV Finland, MTV Italy, MTV Netherlands, MTV Norway, MTV Poland, MTV Arabia, MTV Romania, MTV Lithuania, MTV Latvia, MTV Estonia, MTV Sweden, MTV Asia, MTV Japan, MTV India, MTV Indonesia, MTV China, MTV Korea, MTV Philippines, MTV Taiwan, MTV Turkey, MTV Pakistan, MTV Latin America, MTV Brazil, MTV Australia, MTV New Zealand, MTV Ukraine, and MTV Base in Africa. Also an International version of MTV known as MTV International was shown on the Internet. - moving on to the band itself:

Does It Offend You, Yeah? - Let's Make Out

Genre: Electro Rock + Dance Punk

Claim To Fame: MySpace

They are a British electro-rock band from Reading, Berkshire and have been around since 2006. The band is made up of four members: James Rushent (vocals, bass), Dan Coop (synths), Morgan Quaintance (guitar, synth, live vocal on "Let's Make Out"), and Rob Bloomfield (drums).
They have been compared to dance-oriented acts like Daft Punk, Justice and Digitalism however, NME has also compared them to bands like Muse, and !!! Due to their heavier, more 'live' sound. The group is known for their raucous live shows, which often end in stage diving and broken instruments.
They have remixed songs for major acts such as Muse and Bloc Party. They supported The Cribs on the NME Awards Tour, which took place at venues across the UK and Ireland at the start of 2008.
The band revealed the origins of their name as being from British sitcom The Office. In an interview with NME.com, synth player Dan Coop explained: "Everybody thinks the name is some kind of statement but it's a quote from David Brent in an episode of 'The Office'. "When me and James Rushent first started writing music together we decided to put it up on MySpace. We needed a name to put as our profile name so just put what was the first thing that was said on TV, we switched it on and Ricky Gervais said 'Does it offend you, yeah? My drinking?' so we just went with that. No thought went into it whatsoever." It would be prudent to say that the bands character appeals more to the younger generation.

Music genre

Here is some of the research Tad and I found on the genre of "Does it Offend You Yeah?"

Music Genre

Electro Rock - (also known as or synth rock) refers to music that includes elements of both rock music and electronic music, such as, for example distorted electric guitar, electronic drums and synthesizers. The style of electronic rock is usually the mixture of music genres such as Rock, Heavy Metal, Industrial, Techno, and Electronica.

Dance Punk - Dance-punk (also known as disco-punk or punk-funk) is a music genre that emerged in the late 1970s, closely associated with the post-punk and No Wave movements.

Pop - a genre features a noticeable rhythmic element, catchy melodies and hooks, a mainstream style and conventional structure. The term is also sometimes used to refer to any piece of music that appears in popular record charts due to a high number of sales and/or airplay, which is treated in the article Popular music.

DIOYY's particular style/genre of music doesnt appeal to everyone, just mainly the younger generation.

Rough version of anamatic storyboard

Here is our first draft for our anamatic storyboard its not fully complete, the other is on the way.

This has helped me see how the timing can be achieved in the song with the onscreen visuals.
It has worked quite well, however i have found that there are several changes that need to be made. For example we have decided to remove the scenes where we will film the persona in a car, as it would be quite difficult to film and the change in location is a little to fast. Instead we are going for an approach where we will include the band.

our objective now is to write up a second storyboard where we will include the band.

"Lets Make Out" Lyrics

Here are the lyrics to the song we will use for our music video. The song basically represents sexual frustration of an adult-teen, this is Cleary shown through within the lyrics, for instance when they say; “you can't stop yourself when you feel it.ooooooo!”
It illustrates desire and passion.

We plan to show this within our music video and trying to explore how adult teens cannot control themselves with their own sexual desires.


Here are the lyrics to the song we will use for our music video. The song basicly represents sexual frustration of an adult-teen. It illistrates desire and passion

Let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out

too many legs under the table.
too many reasons for trouble.
have I got a girlfriend anddoes she get real mean?
yes she does, yes she does
if the feeling's right you can see it..it's the same, don't hurt
if you can't stop yourself when you feel it....ooooooh.
I can't control myself
when I see you there's no one else
when I get down all by myself
you're the one that I think about
I can't control myself
when I see you there's no one else
when I get down all by myself
you're the one that I think about

let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out

too many legs under the table.
too many reasons for trouble.
have I got a girlfriend anddoes she get real mean?
yes she does, yes she does
if you can't feel your hands on the ceiling
from the clapping on the floor.
you can't stop yourself when you feel it..oooooooh
I can't control myself
when I see you there's no one else
when I get down all by myself
you're the one that I think about
I can't control myself
when I see you there's no one else
when I get down all by myself
you're the one that I think about

let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out,let's make out, let's make out, let's make out, let's make out

I'm in love with you, my baby girl,
I'm in love with you-ooo.
I'm in love with you, my baby girl,
I'm in love with you-oo-ooo.
I'm in love with you, my baby girl,
I'm in love with you-ooo.I'm in love with you, my baby girl,
I'm in love with you-ooo.

too many legs under the table.
too many reasons for trouble.
have I got a girlfriend anddoes she get real mean?
yes she does, yes she does
too many legs under the table.
too many reasons for trouble.
have I got a girlfriend anddoes she get real mean?
yes she does, yes she does
too many legs under the table.
too many reasons for trouble.
do I have a girlfriend anddoes she get real mean?
yes she does, yes she does ha ha!
too many legs under the table.
too many reasons for trouble.
do I have a girlfriend and does she get real mean?
yes she does, yes she does

Treatment

We chose Does It Offend You, Yeah? as a good band to use for our A2 Music Video because of their originality and uniqueness. They also come across as quite a young and rebellious band and being recognised through “MySpace Music Generation” make them quite a new and upcoming band with lots of promises. Basic interpretation of the lyrics of “Let’s Make Out” will show sexual frustration and, in the sense of not being able to control your emotions or actions.

Our music video isn’t based on any particular plot or storyline because we felt it was a good idea to stay true to the particular style of the band. DIOYY uniqueness and juvenile style of music condones a music video that is sporadic, in the terms of what the target audience is watching, so since the target audience would be young achievers, the shots that would be used would be fast-paced and there would be a lot of jump shots and many close-ups. We want the content of our video to have shots of people kissing, so there’s a link with the title, shots of a party atmosphere with young people who seem to be having a good time, which in turn links with the band’s personal style. To reinforce the bands style, the type of clothing the characters will be wearing would be young and hip styled clothing, modern and chique so the connection is recognised between the band’s style and the characters.

The video focuses on post-modern youth and they’re idea on entertainment and representing that through the video is critical because if the video is believable and realistic our desired TA will find it quite effective and shows DIOYY in the way that they’d expect that particular band to be represented. We also don’t want too much explicit content in the video because the TA is not all over 18, which means there might be a few restrictions that need to be noted in terms of what content we can actually shoot.

DIOYY’s genre generally has a fast paced tempo to it and being infused with other genre which are considered to be of a fast tempo too, there is the connotations that the emotions created by the music are either very angry or extremely happy or hyper, we agreed to use the latter as the theme we use the most throughout shooting the music video.

star image development 2

Through studying the star icon “Michael Jackson” I have established that with every new album that comes out a new style of which the artist is represented takes place. In his early albums he shows a lot of innocence and almost immaturity in his videos especially in his “don’t stop till you get enough” video. As each album comes out his image gradually becomes a lot more darker and mysterious and also shows a large amount of sexual dominance. In his final albums you see a lot more of a godly figure where he mainly dresses in white. Audience seem to follow in his videos his steps to save the world.

This has helped me with my research into music videos, and has taught me the developments that go with music videos.

Star image and development

Here I have analysed the artist “Michael Jackson” and hace studied the way in which his image slowly develops over time.

ALSO!!!!!

Tad and i are currently in the process of creating an animation layout of our story-board which will help us to see if our story board has enough in it and that if the timing is correct with song.

ITS ON ITS WAY!!!!!!!

LOOOOK!

Sorry it took a while. but here is the opening for our video.... this will be changed and is not our final beginning. But this will give you all a good idea of whats going on.

Comments will be much appreciated ..... thanks!!!!!!!!!!!!!!