Treatment

We chose Does It Offend You, Yeah? as a good band to use for our A2 Music Video because of their originality and uniqueness. They also come across as quite a young and rebellious band and being recognised through “MySpace Music Generation” make them quite a new and upcoming band with lots of promises. Basic interpretation of the lyrics of “Let’s Make Out” will show sexual frustration and, in the sense of not being able to control your emotions or actions.

Our music video isn’t based on any particular plot or storyline because we felt it was a good idea to stay true to the particular style of the band. DIOYY uniqueness and juvenile style of music condones a music video that is sporadic, in the terms of what the target audience is watching, so since the target audience would be young achievers, the shots that would be used would be fast-paced and there would be a lot of jump shots and many close-ups. We want the content of our video to have shots of people kissing, so there’s a link with the title, shots of a party atmosphere with young people who seem to be having a good time, which in turn links with the band’s personal style. To reinforce the bands style, the type of clothing the characters will be wearing would be young and hip styled clothing, modern and chique so the connection is recognised between the band’s style and the characters.

The video focuses on post-modern youth and they’re idea on entertainment and representing that through the video is critical because if the video is believable and realistic our desired TA will find it quite effective and shows DIOYY in the way that they’d expect that particular band to be represented. We also don’t want too much explicit content in the video because the TA is not all over 18, which means there might be a few restrictions that need to be noted in terms of what content we can actually shoot.

DIOYY’s genre generally has a fast paced tempo to it and being infused with other genre which are considered to be of a fast tempo too, there is the connotations that the emotions created by the music are either very angry or extremely happy or hyper, we agreed to use the latter as the theme we use the most throughout shooting the music video.